Dear Apple

Catherine Noujaim
2 min readJan 3, 2019

(And other tech corporations)

You want to know why people aren’t buying your new phones? Well, several issues. Your stuff doesn’t work together anymore. Or if it does work together, it does so to the detriment of the customer, of the user.

I bought a new desktop last year. It no longer has a disc drive of any kind. I could not upload my music to it off the ipad or iphone, which are both older. When I got the ipad and phone initially, they were newer than my computer, so I couldn’t really synch them either.

However, they are apparently synched enough so if I delete pics off the ipad or phone, they get deleted on the computer. Which, ARGH.

I keep hesitating to buy a new phone, even though the old one is on its last legs, and now refuses to actually ring. Why? in part, security. In part, I want my music, thank you. I also don’t WANT a huge phone. I have an ipad for that. I have small hands. I know other people who keep hoping you will come out with something smaller. Also, most people are aware we live in a finite world. We want the stuff we buy to last. We want good manufacturing practices.

We don’t want kids mining the rare ores for our phones. We want the people making our phones to have protections. To not get cancer.

We are tired of a new gizmo every year, and losing more privacy, more security every year with the release of the new devices.

You want to increase your sales? talk to real people about what they want. We want a better world, a better environment. We want actual recycling from companies. We want fair wages for the people who dig the ores. We want usability.

I want a phone that I can listen to music on, music that I bought copies of. I want to be able to take photos on my phone, and be able to synch completely with newer and older models of desktop, etc.

I know, I know, its a pipe dream. But honestly, you guys need to look at the bigger picture, too…

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